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Australia plans to prohibit live wagering odds during sports betting
27 May 2013
Australia has revealed plans to ban tv and radio broadcasts of sports betting chances during live sports betting matches in a quote to curb issue gambling.
Gambling advertisements will no longer appear during live occasions and around sporting venues, the government stated.
Prime Minister Julia Gillard said Australians had become "increasingly annoyed" with the promotions.
The broadcasting industry is to submit a revised code to Australia's media watchdog reflecting the changes.
"From the moment that the gamers step onto the field, to the minute that they leave the field, there will be no live chances," Ms Gillard informed an interview.
"This is great news for households, since families I believe have actually become significantly annoyed about the penetration of live odds into sporting coverage."
Under the new rules, ads would just be permitted before or after a game, or during a set up break in play, such as quarter-time and half-time.
'Focus of video game'
Promotion of sports betting chances by bookies who seem part of broadcast teams will also be prohibited.
The National Rugby League, which in the past has permitted bookmakers to offer odds throughout broadcasts, stated it agreed with the government's plan.
"The overwhelming sentiment is that we do not desire to see wagering as the primary focus of our game," NRL chief executive Dave Smith said.
"Fans, and especially young fans, need to not be subject to excessive promotion of sports betting during matches.
"We want young kids to be taking pleasure in the abilities of their preferred group, not pricing estimate the chances."
The broadcasting market is anticipated to submit a modified code to the Australian Communications and Media Authority, stated the federal government.
It estimates that up to 500,000 Australians are at risk of ending up being, or are, issue gamblers.
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Australia Plans to Ban Live Betting Odds during Sports
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